Follow the Car, Find the Customer
Find Active Customers and Conquest Them
Our platform follows the VIN, not the owner. Now you will market to who actually owns the vehicle, independent of the vehicle’s owner history. Knowing this data is extremely important if you are interested in marketing to the right vehicle owner.
Next, Otto (our AI power-house) uses advanced data science techniques to verify and correct current DMS data and pulls in additional data sources. This brings all of your dealership marketing into one single source solution, ensuring you are marketing to all current and subsequent owners (newly identified vehicle owner after a vehicle was traded or sold by the originating owner).
With the data collected, Otto delivers hyper-targeted marketing campaigns to drive service visits and revenues.