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Understanding the Car Buyer’s Path to Purchase

How Dealerships Can Win at Every Stage

On average, car shoppers are influenced by six to seven different online sources when considering what and where to buy. A customer’s path to purchase can be complicated but understanding what motivates them along the way is critical to the success of a dealership’s business.

Let’s explore the five stages of a car buyer’s journey and how modern marketing automation and strategies can help drive leads to purchase.

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