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Increase your customer values over time.

Allow your dealership to conquest new owners and target conquest and subsequent car owners, sending each specific customer-relevant marketing using ServiceActivator’s Follow the VIN technology.

ServiceActivator's average Customer Pay RO is almost $578 for conquest owners!

Create Lifelong Customers

Increase Engagement For Your Service Lanes

Direct Timely, Relevant Offers to Qualified Customers

Improve Your Marketing Return On Investment

Build Loyalty and Value

Automate to Create Marketing Consistencies

See how ServiceActivator gets you there:

How It Works

1. Follow The VIN

Our solution follows the VIN, not the original buyer, allowing our dealers to market to those who currently own the vehicle, independent of the vehicle's owner history.

Following the VIN also provides additional intel, such as when car owners move into your market, allowing us to send relevant conquest marketing.

2. Empower Your Data

Bringing all of your dealership marketing into one single-source solution, ensuring you are marketing to current, conquest, and subsequent owners. Activator uses smart technology to verify and correct current DMS data and import additional external data sources.

Subsequent Owners - newly identified vehicle owners after a vehicle has been traded or sold by the original owner.

3. Automate Your Marketing

Activator delivers hyper-targeted, automated marketing campaigns to drive new service visits and revenues using the data collected. Our dealerships avoid missed marketing opportunities and unlocks the ability to send targeted conquest and subsequent owner messaging that results in incremental service revenue.

Kind words from our clients


Anything that puts my dealership and I in front of more people is a good thing.

Chuck Atayde | Sales Consultant at Jim Click Hyundai Mazda Auto Mall


...following the VIN, whoever thought of that was a genius because it makes a huge, huge difference. It just increases your units and operations like you would not believe.

Bob Valladao | Service Manager of Pollard Jeep of Boulder


Best in class for driving a significant volume of high rating reviews online and low ratings back to the dealer for correction.

Peter Deiser | E-commerce Director and Manager at Freedom Chevrolet Buick GMC by Ed Morse

Ready to see how Activator can increase your service drive revenue?

Gain new lifelong customers with Activator's Conquesting and Subsequent Owner features.

Fill out the form below.