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Leverage marketing opportunities for your Sales and Service Drive using Follow the VIN technology and data cleansing.

case study v2

Activator marries data science with owner verification, email append, and change-of-address data on an ongoing basis to engage customers and improve market retention.

How It Works

1. Our solution follows the VIN, not the original buyer, allowing you to market to the vehicle's current owner, independent of the vehicle's owner history.

2. Following the VIN also provides additional intel, such as when car owners move into your market, allowing us to send relevant marketing.

3. Dealerships can effectively personalize their marketing to current vehicle owners, increasing their engagement, service drive volume, and retention.

Converting the Unknown Into Repeat Business

Activator analyzed marketing campaign results from over 200 dealerships across the country and here’s what we found:

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New owners found for 1 out of every 5 cleansed vehicle records

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emails verified for current vehicle owners

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$411 average Customer Pay RO for lost soul customers that have been verified to still own

Schaumburg Kia Case Study

Discover how Schaumburg Kia used Activator for conquesting and data-driven marketing to find new service customers and also sell a record-setting 262 cars in one month!


Download The Case Study
Kind words from our clients

CA

Anything that puts my dealership and I in front of more people is a good thing.

Chuck Atayde | Sales Consultant at Jim Click Hyundai Mazda Auto Mall

BV

...following the VIN, whoever thought of that was a genius because it makes a huge, huge difference. It just increases your units and operations like you would not believe.

Bob Valladao | Service Manager of Pollard Jeep of Boulder

PD

Best in class for driving a significant volume of high rating reviews online and low ratings back to the dealer for correction.

Peter Deiser | E-commerce Director and Manager at Freedom Chevrolet Buick GMC by Ed Morse

Ready to see how Activator can increase your service drive revenue?

Dont let bad data wreak havoc on your dealership’s bottom line - costing both time and wasted marketing expenses. Expand the reach of your marketing beyond the DMS by using VIN-centric data to understand the total addressable market for sales or service.

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