Does your dealership leverage done-for-you marketing you can trust?

Improve, Automate and Optimize Your Dealership Marketing
Activator offers an automated solution that is optimized for the entire customer lifecycle. This creates a predictable, incremental, and long-term solution for your marketing efforts, one that enjoys less micromanagement and measurable results.
Does your Marketing Solution clean and empower your data? Is your dealership targeting current owners and sending each specific customer relevant marketing using Follow the VIN technology?
Otto Circle of Power Video
Otto works completely and tirelessly to target customers who are in a position to upgrade their vehicle, boosts your RO's by capturing customers and finding subsequent owners (newly identified vehicle owner after a vehicle was traded or sold by the originating owner); who are due, or past due for service.
Are you driving incremental revenue by reaching customers who have never bought and/or serviced at your dealership before?

Service Conquesting with Activator
Gain new lifelong customers with Activator’s Conquesting feature. Service Conquesting drives incremental revenue by reaching customers who have never bought or been serviced at your dealership before. Activator sends relevant, hyper-targeted service communications to up to 1,500 customers per month.


Automated service messaging to increase first year retention.

Campaign support for OEM and Business Center initiatives including MVP, Jeep Wave, and Uconnect.

Targeted offers to help you sell more accessories.

Dealership A
ServiceActivator Attributed Service
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33,574 owners in DMS
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42% no longer owned
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40% service attribution last 90 days

Dealership B
ServiceActivator Attributed Service
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18,938 owners in DMS
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41% no longer owned
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47% service attribution last 90 days