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Below are resources and tools to being successful in 2021 with 5 Characteristics of a Successful Service Marketing Solution.
#1: Process, Automation, and Optimization

Does your dealership leverage done-for-you marketing you can trust?

Improve, Automate and Optimize Your Dealership Marketing

Activator offers an automated solution that is optimized for the entire customer lifecycle. This creates a predictable, incremental, and long-term solution for your marketing efforts, one that enjoys less micromanagement and measurable results.

Process, Improvement & Adoption

Juan Carrol, Sales Director at Activator, explains how your dealership can hyper-target and engage customers while maintaining meaningful consumer connections.

#2: Continuous Data Cleanse and Follow the VIN Data

Does your Marketing Solution clean and empower your data? Is your dealership targeting current owners and sending each specific customer relevant marketing using Follow the VIN technology?

Otto Circle of Power Video

Otto works completely and tirelessly to target customers who are in a position to upgrade their vehicle, boosts your RO's by capturing customers and finding subsequent owners (newly identified vehicle owner after a vehicle was traded or sold by the originating owner); who are due, or past due for service.

Follow The VIN, Drive Repeat Business Infographic

Allow your dealership to target current owners and send each specific customer relevant marketing using Activator’s Follow the VIN technology.

#3: Customizable One-off Campaigns

Do your Performance Managers create customizable one-off campaigns to increase customer engagement?

Marci Trares, VP of Client Services, discusses how performance managers at Activator create customizable campaigns.

#4: Service Conquesting

Are you driving incremental revenue by reaching customers who have never bought and/or serviced at your dealership before?

Service Conquesting with Activator

Gain new lifelong customers with Activator’s Conquesting feature. Service Conquesting drives incremental revenue by reaching customers who have never bought or been serviced at your dealership before. Activator sends relevant, hyper-targeted service communications to up to 1,500 customers per month.

#5: Regional Performance Management

Do your current vendors manage campaign creation and execution to establish repeatable marketing processes?

Marci Trares talks about the importance of Performance Managers.

Did you know we offer campaigns designed to help Stellantis Business Centers hit their KPIs in three key areas?

Automated service messaging to increase first year retention.

Campaign support for OEM and Business Center initiatives including MVP, Jeep Wave, and Uconnect.

Targeted offers to help you sell more accessories.

Top Dealership Performance:

Dealership A

ServiceActivator Attributed Service

  • 33,574 owners in DMS

  • 42% no longer owned

  • 40% service attribution last 90 days

Dealership B

ServiceActivator Attributed Service

  • 18,938 owners in DMS

  • 41% no longer owned

  • 47% service attribution last 90 days

Ready to put yourself in the driver’s seat of your dealership’s marketing solution?

Talk to a representative to get started today!